Launch Story of Hellmann's India

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In December 2019, Hellmann’s started its journey in India by launching in the heritage city of Kolkata and celebrating ist diverse food options.

Hellmann’s is a brand is rooted in heritage – so what better way to launch in India than by celebrating it with Kolkata’s diverse food options? 

In 2019, Hellmann’s created a splendid food map that encapsulated the varied food stories Kolkata has to offer, bringing out the best in a moving tram – a quintessentially delightful sight in the city of joy!