Launch Story of Hellmann's India
In December 2019, Hellmann’s started its journey in India by launching in the heritage city of Kolkata and celebrating ist diverse food options.
Hellmann’s is a brand is rooted in heritage – so what better way to launch in India than by celebrating it with Kolkata’s diverse food options?
In 2019, Hellmann’s created a splendid food map that encapsulated the varied food stories Kolkata has to offer, bringing out the best in a moving tram – a quintessentially delightful sight in the city of joy!
One of Kolkata’s finest chefs - Chef Shaun Kenworthy cooked up a delicious storm with an array of his signature dishes like creamy and cheesy Hellmann’s mayo stuffed pan grilled mushroom caps, classic Hellmann’s dimer devil, Hellmann’s cottage cheese kathi wrap and roll and Hellmann’s spiced eggless chocolate cake.
More than 50 countries have enjoyed Hellmann's Real mayonnaise, it was time for India to experience it at its best! A memorable tram ride to soak in the beauty and culture of this city of joy that too with a western twist, was on the cards.
The people of Kolkata got a fine taste of the World’s No. 1 mayonnaise with an exclusive launch. They enjoyed the iconic views with some iconic dishes – topped with the city’s newest mayonnaise – Hellmann's Real Mayonnaise.